Agile entrepreneur with key skills in digital and direct marketing, growth and innovation, with a longstanding record of e-commerce success and highly profitable ventures. Specialties: Internet Retail, Multiple Platform Selling, Product Design, Innovation, Introduction of New Products to Market, Marketing, Branding & Identity, SEO, Project Management, Product Buying, Online / Offline Marketing, Website Development, Integration and adoption of new technology, Social Networking, Brand Management, Exhibitions & Events, Customer Service,
A digital marketing and retailing expert, Jenny has been involved in ecommerce since leaving university in 1999, taking her dissertation idea directly to market and forming her first company, Equine Innovations. Following success with her self-designed products Jenny grew this business until it transformed into Country Attire in 2006, a multi award-winning, fast-growing heritage clothing, footwear and accessory e-tailer featuring industry leading innovations in online retailing.
As Marketing Director for Country Attire Jenny led the marketing teams, sourcing and securing the best new online technologies, driving PPC, SEO, email marketing, offline marketing and social media performance, customer database growth and website improvements. Jenny also oversaw operations at CA, building efficiency improvements and innovation in warehousing and relationships with external couriers and suppliers. Country Attire featured twice on the Sunday Times Fast Track 100 listing of Britain’s fastest growing private companies.
Jenny has been interviewed for her opinions by many trade publications and the Sunday Times; and has been an expert ecommerce commentator for both BBC Radio Four, Radio 5 Live and BBC Television News. Following her successful exit of Country Attire via a trade sale Jenny set up and ran the overall marketing department for the £100m turnover group that purchased the business, more recently she has been mentoring and advising several fast-growing ecommerce businesses, alongside Angel investing in early-stage enterprises. Jenny also sits on the board of Manchester Angels and is launching an exciting new ecommerce business imminently.
